LIVE COURSE
Meta Ads: Facebook & Instagram Advertising
Learn to create, target, and optimize ad campaigns on Facebook and Instagram from Meta Business Suite. Discover how to define audiences, choose the right campaign type, design creatives with the help of Artificial Intelligence, and read metrics to improve your results. Ideal for entrepreneurs and marketing professionals who want to invest their ad budget strategically.
Format
Live online classes
- WhatsApp group
- Virtual classroom
Schedule
Days and time to be confirmed
Investment
Contact us
Duration
6 sessions · 12 academic hours
Certificate
Issued by Agilia Academy
Starts
Coming soon
WHY TAKE THIS COURSE?
Invest your ad budget strategically
Running ads on Facebook and Instagram is easy; getting them to generate real results is another story. Many businesses lose money on poorly targeted campaigns or ineffective creatives.
This course will teach you to use Meta Business Suite with judgment: from initial setup to reading metrics, including creating creatives with the help of Artificial Intelligence.
You won’t just learn to “turn on ads”: you’ll learn to make ad investment decisions based on data.
Who is this for?
- Entrepreneurs
- Marketing professionals
- Business owners
Sources: McKinsey, IBM, LinkedIn
ACADEMIC PROGRAM
6 modules to master Meta Ads: Facebook & Instagram Advertising
01 Meta Business Suite fundamentals Get to know Meta's ad platform and how to correctly set up your ad account.
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- Meta Business Suite structure.
- Ad account setup.
- Meta Pixel and events.
02 Audience targeting Learn to define who will see your ads to maximize results.
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- Saved audiences.
- Custom audiences.
- Lookalike audiences.
03 Campaign types and objectives Discover which campaign type to use based on the business objective: awareness, traffic, conversion.
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- Campaign objectives.
- Campaign, ad set, and ad structure.
- Placements and formats.
04 AI creatives Use Artificial Intelligence tools to generate images, copy, and ad variations.
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- Generating ad images.
- Writing copy with AI.
- A/B testing creatives.
05 Budget and optimization Learn to manage your campaign budget and optimize it while campaigns are active.
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- Bidding and budget types.
- Delivery optimization.
- Scaling campaigns.
06 Metrics and reports Interpret your campaign results to make better decisions.
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- Key metrics (CPM, CPC, CTR, ROAS).
- Ads Manager.
- Reports and decision-making.
TOOLS YOU'LL LEARN
You'll work with the most-used AI platforms
Reserve your spot
Leave us your details and we'll message you with all the course information: price, schedule, and payment options.
Certification
On successfully completing the Meta Ads: Facebook & Instagram Advertising course you'll receive a certificate accrediting your participation and the knowledge gained.
I want to enroll
Our students
85.7% of our students say the courses exceeded their expectations.
“Thank you for bringing me up to date on AI — I discovered it's a huge shift happening right now, and I hope more professionals and students in marketing and other fields get to discover this quality content.”
Leydi Ninacondo
Agilia Student
“The course was exactly what I expected and let me learn new ways to use AI to get what I'm looking for while optimizing my results. Thank you so much!”
María Fernández
Agilia Student
“Thank you for your teaching and advice — I really learned a lot and reinforced what I knew. I loved working with AI, and marketing is my passion, so I'm signing up for another course.”
Carmen Madariaga
Agilia Student
Frequently asked questions
Do I need previous experience in digital advertising?
No. The course is designed for people getting started with Meta Ads, and also for those already running ads who want to improve their results.
Are the classes live?
Yes, all sessions run live.
Do I need an ad budget to take the course?
It's not required during classes, but you will need one to put what you learn into practice with real campaigns.
Will I get a certificate?
Yes, on completing the program you'll receive a certificate of participation.
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